professional experience

design lead (consultant)

Poppy Flowers
2021 - Present

Leading UX/ UI design for first-of-its-kind wedding flower ordering platform that generates dynamic , personalized, floral proposals in seconds , saving days of manual Sales team work in Google Slides
Using AI tools to uncover insights synthesized from thousands of client consultation calls and transforming those insights into actionable product features
Building proprietary floral recipe writing software to enable rapid recipe production and improve overall margins
Maintaining design system used across three distinct products, enabling engineering to ship fixes without design support
Leading executive leadership team through bi-annual 5 day design sprints to improve roadmap relevancy

Twilio Segment
Remote, July 2021 - January 2022

Managed a multi-level team of 10 including a design manager and design systems engineer
Hired 6 designers into mission critical roles bridging product gaps bet ween Segment and Twilio product ecosystems
Restructured design team so that highly technical designers worked collaboratively with junior designers to promote deeper product understanding and ensure excellent design quality
Introduced product analytics to design team process and mentored designers and researchers in practical application

MeUndies
Los Angeles, California; July 2018 - July 2021

Integrated Product , Design, and E-Commerce Management into a unified function within the Engineering department, resulting in faster overall deli very and improved conversion rates on key site funnels
Scaled Digital Product team, hiring 2 product designers and defining and hiring 2 new roles specific to e -commerce management and site merchandising
Coached 4 direct reports to promotion and mentored cross-functional colleagues in first-time leadership roles
Launched and led cross-functional Membership team for the company ’s top revenue driving product , driving initiatives that resulted in higher Membership AOV and reduced Skip and Churn rates
Led executive -level company quarterly KPI planning, influencing timelines and priorities as they related to Digital Product and Engineering capacity
Strategically allocated designers to cross-functional initiatives , breaking down siloed workflows and creating opportunities for Senior Product Designers to lead and coach Brand Designers on web best practices
Launched product analytic s and A/ B testing program resulting in multi-million dollar net revenue increase

CAVA Grill
Washington DC; August 2017 - June 2018

Led end-to-end UX/UI design for CAVA digital ordering platform
Defined and managed user-research plan, including weekly testing and regular customer interviews
Designed high-impact delivery and group ordering features from 0 to 1
Provided strategic digital product guidance to executive stakeholders
Audited brand style guide and updated design system to align with WCAG AA accessibility standards

Deloitte Digital
Washington, DC; August 2015 - July 2017

Designed and delivered websites and mobile applications for Federal government clients
Led product-visioning workshops to define problem spaces and provide strategic guidance on design approach
Developed rapid proof-of-concept prototypes to support pitch and proposal opportunities
Managed client communication and deadlines in alignment with product roadmaps

NC State University