professional experience

lead designer (consultant)

Poppy Flowers
2021 - Present

  • Leading end-to-end web design for customer-facing experiences and internal logistic tools used to design, sell, and deliver wedding flowers

  • Partnering with executive leadership to define feature opportunities, develop high-fidelity, research-informed prototypes, and define product strategy

  • Launching customer-facing and internal logistics software from 0 to 1

  • Conducting user research through customer interviews, user testing, and synthesizing site performance metrics

  • Designing and maintaining design system to ensure cohesion across all experiences

 

digital product lead

MeUndies
Los Angeles, California; 2018 - 2021

  • Led cross-functional e-commerce team responsible for UX/UI design, product management, and site merchandising

  • Launched robust site analytics and strategic A/B testing program, resulting in multi-million dollar revenue growth

  • Co-led The Membership program, driving strategy for growing and optimizing the company’s largest stream of recurring revenue

  • Led company-wide UX research initiatives to provide qualitative user insights to complement quantitative strategies

  • Defined and managed product roadmap across e-commerce and Membership feature sets, collaborating with cross-functional stakeholders to achieve company goals

  • Partnered strategically with leadership to plan for technical re-platforming project

 

sr. ux/ui designer

CAVA Grill
Washington DC; 2017 - 2018

  • Led end-to-end UX/UI design for CAVA digital ordering platform

  • Defined and managed user-research plan, including weekly testing and regular customer interviews

  • Designed high-impact delivery and group ordering features from 0 to 1

  • Provided strategic digital product guidance to executive stakeholders

  • Audited brand style guide and updated design system to align with WCAG AA accessibility standards

 

product manager, ux/ui designer

Deloitte Digital
Washington, DC; 2015 - 2017

  • Designed and delivered websites and mobile applications for Federal government clients

  • Led product-visioning workshops to define problem spaces and provide strategic guidance on design approach

  • Developed rapid proof-of-concept prototypes to support pitch and proposal opportunities

  • Managed client communication and deadlines in alignment with product roadmaps

 
 
 

education

 

mba: marketing and innovation management

bachelor’s of graphic design

NC State University